The Role of Color in the Art of Vincent Van Gogh - 806 Words

What role did colour play in the art of Van Gogh? When people think of Vincent van Gogh they immediately think colour. This is mostly due to his bright French Paintings, but his first paintings in the Netherlands are never thought of as colourful. This is untrue, colour was always an important element in Goghs entire lifetime of works. Even though the melancholy paintings from Holland and the glowing works from Paris seem completely different they are a result of the same theory and practise. Vincent Van Gogh was mostly self thought and began his career in art by studding nineteenth century how to draw books and copying prints he liked. He felt like he had to master drawing techniques first in order to become a great painter. Van Gogh also had the idea that he had to work with black and white before he could master colour. He focused on form and perspective sketches. When he grew strong enough at drawing he began to start using colour. He became very adventurous and his fearless colour palette developed into one of the most significant features of his later works. Van Gogh produced over 150 watercolour paintings in his short life. These didnt feature his use of texture but, they are undoubtedly his due to the recognizable use of vibrant colour. Originally he used watercolour to add shadows to his drawings but the more he worked with them the greater he got and they became finished masterpieces. After just five years of studying art Gogh felt ambitious and wanted toShow MoreRelatedThe Color in Vincent Van Gogh’s Life: An Analysis of The Sower and The Night Cafà ©1264 Words   |  6 Pagesinvolved in art dealing, Vincent van Gogh was destined to have a place in the world of art. Van Gogh’s unique techniques and use of color, which clashed and differed greatly from the masters of the art world of his time, would eventually gain him the recognition as one of the founders of modern art. Van Gogh’s early life was heavily influenced by the role of his father who was a pastor and chose to follow in his footsteps. Although he abandoned the desire to become a pastor, van Gogh remained aRead MoreEssay about Two of the Greatest Paintings Made by Vincent Van Gogh1224 Words   |  5 PagesVincent Van Gogh was born in 1853. He would grow to be one of the greatest artists of his era. Van Gogh utilized a variety of colors on the spectrum, giving his paintings life . He often used the art style of impressionists in that his paintings are depicted as he sees fit, and not how they are naturally viewed (Cliff). His paintings consisted of complex brush strokes that would vary in the amounts of paint used. He used colors in order to push emotion onto the audience through contrasting colorsRead MoreAnalysis Of Vincent Van Gogh s Life1414 Words   |  6 PagesVincent van Gogh lived more than 115 years ago, and yet his artwork is still changing the way society views beauty, character, and style in art. His works are recognized all across the globe for their rich colors and his extraordinary style of painting. Those who lived in the time of Van Gogh would have preferred a realistic drawing or an abstract painting not both as one piece. Van Gogh based his art off of his life which was filled with despair, childhood troubles and mental disabilities. DespiteRead MoreVincent Van Gogh And Paul Gauguin Analysis1261 Words   |  6 Pagesmore influential pai nters from this movement were Vincent van Gogh and Paul Gauguin, both of whom aimed to connect with viewers on a deeper level by accessing Nature’s mystery and meaning beyond the superficial, observable level. Close examination of Vincent van Gogh’s Self-Portrait (Dedicated to Paul Gauguin) and Paul Gauguin’s Self-Portrait with Portrait of Émile Bernard (Les misà ©rables) reveals two contrasting and unique styles on display. Van Gogh based his paintings on the Natural and observableRead MoreArt Movement : Vincent Van Gogh1590 Words   |  7 PagesThroughout history, art has had a very important role in shaping countries, cultures, and development. Many artists have contributed to many different art movements. Art movements have occurred in all parts of the world and help establish cultures. When looking at influential artists from the past we can see people who both failed and succeeded. Many of these artists have had interesting lives that we can learn from. One especially remarkable artist was Vincent Van Gogh. Vincent Van Gogh was a Dutch andRead MoreStarry Night By Vincent Van Gogh1302 Words   |  6 PagesStarry Night is a famous painting by Vincent Van Gogh. Starry Night was constructed in 1889. At the time of his existence, Van Gogh was not well known. Van Gogh only sold one painting during his lifetime, and only became popular after his death like many other artists at the time. To fully understand this painting, one must know the personal life/struggles of the artist himself. When people hear the name â€Å" Vincent Van Gogh,† most automatically think of the crazed artist that cut off his own ear andRead More Vincent Van Gogh Essay1492 Words   |  6 Pagesyears time.quot; - VINCENT VAN GOGH, 1890 What could be a more disturbing image than the one of Vincent Van Gogh as the wanderer? Of his time spent in poverty and isolation he sought to help those around him, and perhaps to find himself in the process. Picture Vincent as he gives his first Sunday sermon in Isleworth, outside of London. He was so passionate about his beliefs, but never really connected with the religious world. His sermon must have really been something. Van gogh traveled to BrusselsRead MoreAnalysis Of Van Gogh s Starry Night Sky1210 Words   |  5 PagesOne of Vincent Van Gogh’s most world renowned paintings is his landscape oil painting Starry Night. The painting displays a small town underneath an unusual yet still extremely beautiful night sky. In this night sky, Van Gogh utilizes an array of colors that blend well together in order to enhance the sky as a whole. The town is clearly a small one due to the amount of buildings that are present in the painting itself. In this small town most of the buildings have lights on which symbolize life inRead MoreAre There Visions and Ghosts in Van Gogh Paintings?1142 Words   |  5 Pagesâ€Å"There are no ghosts in the paintings of Van Gogh, no visions, no hallucinations. This is the torrid truth of the sun at two o’clock in the afternoon.† This quote that Antonin Artraud, stated from, Van Gogh, the Man Suicided by Society, explains the way in which Van Gogh approa ched his artwork. He believed in the dry truth and as a result his work was remarkably straightforward in the messages that he portrayed. While visiting Paris, France this past April, I was fortunate enough to have visitedRead MoreIwt1-Task-1 Essay899 Words   |  4 Pagesrevolutionized Western conceptions of painting. Appearing to other artists to be a group, these independent painters with quite diverse artistic approaches, were only unified in their rejection by the official annual Salon (the Acadà ©mie des Beaux-Arts which is a French academic organization that judges and awards selected artworks). Criticized for the unfinished, sketch like appearance of their work, more progressive critics praised them for their depiction of modern life. Their subjects were commonplace

Floriculture †a Booming Sector for Women Entrepreneurs in...

Floriculture – a booming sector for women entrepreneurs in rural India Abstract India is gifted with diverse agro-climatic conditions like good quality soils, suitable climate, abundant water supply, low labour cost, which form effective support system to Floriculture . India has an added advantage that it has good export relations with the countries like Japan ,USA, and other European countries . Commercial floriculture is becoming important from the export angle. The liberalization of industrial and trade policies paved the way for development of export oriented production of cut flowers. As traditional flower cultivation is apart of Indian agriculture it is very near to the rural India .With growing†¦show more content†¦Present status and growing trade is still in infancy. Floriculture in India is being viewed as a high growth Industry. The new seed policy had already made it feasible to import planting material of international varieties. Entrepreneurial Opportunities for Women in floriculture: A very little effort has been done on entrepreneurship development among women farmers. The tendency to be an entrepreneur empowers women and enables them to gain from commercial agriculture especially floriculture. There is a tremendous opportunity in floriculture trade at entrepreneurial level for women. Besides growing and selling cut flowers, women can, set up small enterprises where value-addition can be made like exports .Trade in dried flowers is also on the rise. The women can easily tap this opportunity. Enabling women farmers to enable women take advantages of the developments in floriculture, it is important to change the system at various levels. They are basically at three levels: †¢ Policy level (like provision of higher subsidy to women-owned farms). †¢ Field extension level to encourage women farmers take up greenhouse. †¢ Women farmers’ level where more of women extension workers need to be engaged to transfer the information and knowledge to women farmers. There is also a need to organize knowledge and skill training for women, either exclusively for them at the village level or along with their male family members at the Model Floriculture Centre (MFC) level, on

Protein concentration Free Essay Example, 1000 words

A test sample diluted with 85% Sodium Chloride Solution is used to reach a final concentration of 150-100 ug/ml. The blank test tube will be added with 0.20ml 85% Sodium chloride Solution. The blank test tube will be used as reference test tube. This will be the test tube for comparison purposes with the other test tubes containing the various reagents. The blank test tube will be the first tube to be read in the spectrophotometer that will set back the reading to zero. All the other test tubes would be read in comparison with the blank test tube’s reading to determine significant results and readings. The rest of the test tubes would be added with certain volume of reagents such as Biuret reagent and Folin and Ciucalteu’s reagent, mixed and allowed to stand for different holding times. The contents of the test tubes would then be read with the absorbance with the blank solution as reference. The protein concentration of every diluted sample would be determined. The use of Biuret Method is greatly used for protein analysis. Biuret is a compound formed from combination of urea through heat producing amide groups. We will write a custom essay sample on Protein concentration or any topic specifically for you Only $17.96 $11.86/pageorder now A peptide bond results with the amide group of the biuret reagent and the carboxyl group. This would result to blue color solution observable through spectrophotometer in the presence of copper ion complex (Biuret Protein Assay, 2010). The assay would greatly result to colored solution in alkali environment (Detection and Assay Methods, 1995). One of the reagents used in the experiment is the Folin and Ciocalteu’s Phenol reagent. This mixture of phosphomolybdate and phosphototungstate (MP Biomedicals, 2014) is useful a reagent commonly used for portein concentration determination through the Lowry method. The addition of this reagent to a previously pretreated diluted sample generates chromogens that increase absorbance to 550-750 nm. Color intensity is affected by the presence of tryphtophan and tyrosine (Sigma-Aldrich, 2014). Under alkaline conditions, a monovalent ion and radical groups of tryhtophan and tyrosine reacts with the Folin reag ent turning the solution into tungsten blue that can be viewed on spectrophotometer (Caprette, 2012). Results and Discussion In accordance with the procedures for this protein analysis, the results are can be summed up with this table and graphical representation: Table 1: Protein Analysis Test Tube Absorbance Reading ug/ml Protein Concentration 1 0 0 2 0.28 250 3 0.53 500 4 0.74 750 5 0.96 1000 Graph 1: Protein Analysis Based on the results it can be observed that the absorbance and protein concentration is linear in nature.

How Medicine Changed American History - 1296 Words

How Medicine Changed American History Most American citizens would agree that modern medicine has drastically changed American Society. The progression of medicine has impacted American lives in multiple ways. It has changed how the United States military uses medicine, how American scientists research medicine, and how everyday American citizens use medicine. Just 100 years ago, the people of the time period would not have been able to comprehend the medical advances that today’s society experiences, and what postmodern societies will continue to experience. Over time, the progression of medicine affected American soldiers during times of war, changed how diseases were discovered and treated, and impacted the way 21st century Americans view medicine and medical professionals. As expected, with war comes extensive injuries. During WWI, it took a wounded soldier about 24 hours to travel from the battlefield to a hospital. Many times, the soldiers did not live through that excru ciating 24 hours. The wounds inflicted on many soldiers led to the development of new medical techniques and improvements (iWonder 2015). The quickly rising death toll during WWI led to the creation of blood transfusion techniques. Prior to WWI, blood transfusions were nearly impossible without cross-matching blood types. An article published by Medical History argues that, â€Å"Though the technique (blood transfusions) caused several deaths, it did save dozens of other men, proving its lifesavingShow MoreRelatedThree Things that Changed American History: Medicine, Religion and War1085 Words   |  5 PagesNew Worlds for All Essay Disease and Medicine along with war and religion were three ways American history has changed. When the colonists came over from Europe they unknowingly changed the world forever in ways they couldnt have imagined. These effects were present to both Native Americans and Europeans. Some of these changes made life easier for both Native Americans and Europeans but some made relations worse too. And some effects wouldnt show up until it was too late. One of these significantRead MoreEssay about Europeans and Native Americans In The New World1107 Words   |  5 PagesEuropeans and Native Americans in the New World Disease and Medicine along with war and religion were three ways American history has changed. When the colonists came over from Europe they unknowingly changed the world forever in ways they couldnt have imagined. These effects were present to both Native Americans and Europeans. Some of these changes made life easier for both Native Americans and Europeans but some made relations worse too. And some effects wouldnt show up until it was too lateRead MoreAdvancements Of Medicine And Science1480 Words   |  6 Pagesadvancements of medicine and science has grown exponentially throughout the eras from the colonial time, till now. There have been many different contributors that have focused on creating cures for different diseases that have killed billions of people. Diseases that changed the entire world, such as chicken pox, yellow fever, influenza, syphilis, small pox, etc. and the contributors who have received recognition for participating in the cure of some of those illnesses. The medicine and science hasRead MoreThe Search For Order : Analysis768 Words   |  4 Pagesbut while searching for order, he describes major political and economic shifts. The details shared provide a better understanding of American history and moments which helped shape the nation into what it is today. Undoubtedly, America was not on the best path to success, but there are positive highlights in this story. The author begins with the Great American Railroad strike of 1877 becoming a bad memory. Next, the machine starts to make an entrance on the garden and the development and growthRead MoreThe Native American Tribes Culture1440 Words   |  6 PagesAbstract The Native American tribes’ culture has been affected as a result of the change in a climate whereby most of the refined foods are not consumed by the modern and the manufactured foods. The Native Americans of the American Indian, Alaska and the Bannock tribes face unique challenges whereby their native foods are no more due to the destruction of their cultural practices, and people have turned into taking the modern food (Marry, 2016). The climate change has led to the loss ofRead MoreLksjfklfj1460 Words   |  6 Pagesmedical conditions. It is incredible how the medicine today differs from the ones back then, including the way it was advertised and the process of it being made. In the nineteenth century, pharmaceutical companies used marketing tools through advertisements directly from the consumer to producer, usually through newspaper ads. Originating in England, patented medicines made their way across to America in the 18th century. A lot of the times these medicines contained morphine, opium, or cocaineRead MoreThe Great Influenza By John M. Barry884 Words   |  4 PagesPandemic in History, written by John M. Barry, covers the progression of the Spanish influenza, especially in the United States. Barry focuses not only on the influenza itself, though, but also on the social influences that allowed the virus to flourish. The book covers how medical practices in the United States had risen up just in time to combat the virus, but, due to societal issues and the war, the doctors struggled in areas where they should have been successful. Although medicine today isRead MoreSignificant Health Care Event1225 Words   |  5 Pagesaddress the exhaustive list of scientific and technological advancements that have benefitted the practice of medicine. However, I intend to satisfy the question of just how much influence the chosen event exerted on the course of health care evolution. The Significant Event Birth control or contraception, endearingly dubbed â€Å"the pill† by the American public made medical and scientific history in 1960. Since its inception the pill has been surrounded by controversy running the gamut from health concernsRead MoreNaturopathy and Nutritional Medicine1468 Words   |  6 Pagesï » ¿Naturopathy Nutritional Medicine Introduction Complementary and alternative medicine (CAM) also, integrative medicine like acupuncture and meditation are approaches to medicine and healthcare that are practiced in many places in the world, including in the United States. In fact an article in the National Center for Complementary and Alternative Medicine (part of the Institutes of Health [NIH]) reports that about 40 percent of Americans use healthcare strategies that were not developed withinRead MorePolio : An American Story1378 Words   |  6 Pagesthe 1900s, polio was every American family’s worst nightmare. The crippling disease frequently preyed on young children, often leaving them handicapped for life if not dead. Extensive media coverage of polio outbreaks led to nationwide hysteria, prompting the race for a cure. The nation rejoiced when Jonas Salk successfully developed the first effective polio vaccine in 1955. David M. Oshinky’s Polio: An American Story tells the thrilling tale behind this quest and h ow society coped with the outbreak

Human Resource Planning and Development - 3902 Words

Human Resource Planning and Development Md. Helal Uddin Business Administration Discipline Khulna University 2010 Md. Helal Uddin, Business Administration Discipline, Khulna University. helal_bba_ku@yahoo.com. Introduction Human resources are inimitable, appropriable, valuable and scarce, and nonsubstitutable asset which can create competitive advantages. People and their skills are the one thing that competitor organizations cannot imitate. So, human resource management is firmly embedded in important business strategic levers to ensure continuing success. Human resource management is a blend of human capital management practices which is required for both corporate practices as well as image of the company. â€Å"Human resource†¦show more content†¦2. 3. 4. 5. 6. 7. 8. Payroll Work Time Benefits Administration HR management Information system Recruiting Training Performance Record Employee Self-Service http://en.wikipedia.org/wiki/Human_resource_management_system Among the core human resource activities there are Human resource planning, recruitment and selection, human resource development training, and compensation and benefits issues of human resource. These activities correlate with the human resource mission, vision, goals and objectives. The foremost objectives of human resource management is an efficient and effective management of personnel responsive to personnel needs .human resource management stimulates the development of people to deployment their best in order to fulfill the needs of an organization. A successful human resource management system including department, Md. Helal Uddin, Business Administration Discipline, Khulna University. helal_bba_ku@yahoo.com. team and individual business objectives, personal development plans, performance appraisal, career planning aims at enhancing the personnel s commitment to developing the business long-term and can give challenges which will enhance the staff personal growth. Ways to Achieve the Objectives of HR Activities through Effective Management Human resource management is the strategic and coherent aspect to the management of an organization s most valuedShow MoreRelatedHuman Resource Planning And Development1444 Words   |  6 PagesHuman resource is an important aspect in every organization and none can exist without it. Therefore, the human resource department is charged with the role of hiring, training and development as well as payroll management among other staff related activities. The human resource objectives must be aligned with the overall organization’s objectives in order to avoid conflict of interests. Consequently, it is important to develop a strategic plan which encompasses the various factors that are involvedRead MoreHuman Resource Planning and Development Leads to Success Essay examples1396 Words   |  6 PagesHuman Resource Planning and Development: Human resource development is a concept that has existed even before the 1980s and has played an important role in the success, growth, and development of organizations. The emergence of this concept can be attributed to the establishment of apprenticeship programs in the 18th Century (Werner DeSimone, 2011, p.5). The significance of human resource development in today’s business environment is attributed to its role in organizational profitability. Read MoreHuman Resource Management Interventions: Career Planning and Development, Workforce Diversity, and Employee Stress and Wellness.4744 Words   |  19 PagesA REPORT ON Human resource management interventions: career planning and development, workforce diversity, and employee stress and wellness. A Report submitted in partial fulfillment of the requirement of MBA program of IIPM, NEW DELHI. Under the Sincere Guidance Of SUBHASH GUPTA BY T V SAMRAT GUPTA SEC- SF4 Roll no: 58 ISBE-A/SS (2010-12) Contents INTRODUCTION 3 CARRIER PLANNING AND DEVELOPMENT INTERVENTIONS 3 CAREER STAGES 4 CAREER PLANNING 6 CAREER DEVELOPMENT 8 CARRIER DEVELOPMENTRead MoreHow Strategic Management Plan And The Human Resource Planning Process1410 Words   |  6 Pagesenhance the strategic plan of the organization. The relationship between the eight elements of the staffing process and the human resource planning process helps to determine where there may be a problem and what is needed to bring about a long-term solution. Another approach connected to the human resource planning activities is the organization‘s strategic development and implementation as charted in our text by Plunkett, Allen, and Attner, (2013). As we examine these approaches, we strive toRead MoreHuman Resource Management933 Words   |  4 PagesHuman Resource Planning Definition: Human Resources Planning is defined as the process of assessing an organization’s human resources needs in the light of organizational goals and changing condition and making plans to ensure that a competent, stable workforce is employed. The actual planning process will vary a great deal from organization to organization As defined by Bulla and Scott (1994), human resource planning is ‘the process for ensuring that the human resource requirements of anRead MoreHuman Resource Planning Assignment1359 Words   |  6 PagesModule: Human Resources Assignment: Discuss how Human Resource Planning contributes to effective Human Resource Management Date: 21st December 2011 Student: Laura Doyle Lecturer: Michelle Flannery Introduction In the following text, the process of Human Resource Planning will be defined and described in detail. We will see the importance of Human Resource Planning and the essential role it plays in ensuring successful Human Resource Management. Human Resource ManagementRead MoreFunctions Of Human Resource Management1632 Words   |  7 Pages Primary function human resource management can divide into primary and secondary function primary function is directly involved with obtaining, maintaining and developing employee. Primary function included human resource planning, equal employment opportunity, staffing, recruitment, and selection. Compensation and benefit, employee, labor relation health, safety and security and human resource development. Secondary function included organization, job design, performance appraisal system, andRead MoreOrganization Planning, Project Management, and Information Technology1319 Words   |  6 PagesApplication: Organization Planning, Project Management, and Information Technology The successful implementation and subsequent meaningful use of information technology solutions within a health care organization is a challenging and iterative process. The organization must engage in careful and ongoing strategic and tactical planning to ensure that the implemented technology will ultimately be effective and beneficial for its practitioners, staff, and patients. To prepare for this ApplicationRead MoreHuman Resource Management : Human Resources Development1748 Words   |  7 PagesHuman resource management entails managing recruitment, planning, and implementing a selection of organizational development training within the business. The goals that the HRM has is maximizing the productivity of the workplace by improving the effectiveness of their employees while at one time improving and treating the work life of employees as valuable resources. Human resources development: To encompasses the efforts to promote personal development, the company’s employee satisfaction, andRead MoreHuman Resource Management And Organizational Strategy752 Words   |  4 Pagesfavoring intelligence over experience in his employees. In modern society, human capital is the most dynamic resources for a company. How to attract excellent human resource and utilize their ability to reach organizational goal is something managers should think about. Strategic human resource management could explain the relationship between human resource management and organizational strategy. The idea of strategic human resource (management) is a relatively new concept. It first introduced in early

Digital Innovation Blog Post Samples †MyAssignmenthelp.com

Question: Discuss about the Digital Innovation Blog Post. Answer: Blog Post outlining the innovation Hong Kong based organisation Kingsoft is going to launch a mobile app named KeepFit. This app will help the users to have solutions of their illness and health related queries. Moreover, KeepFit app will be a classic mixture of expertise in software innovation and artificial intelligence, keeping the tagline as It is Personal. One user can have their solutions through texts or one can simply have the answers with an artificial voice. The app will help users to track their workouts and diet plans. The app also can be used as a health coach who can give solution through communicating and it will be one-to-one. The main idea behind the app is to provide users to keep healthy and fit in their own home in all seasons and all atmospheres. Moreover, this app will be launched globally in the next month. One can use this app in android Smartphone and iOS platform. It will be free for the users. If one is to choose the premium membership, then it will charge money from the users. In recent time, common people are getting more health-conscious in day-to-day life. Their lifestyle induces diseases in their body. In result of this, people are trying to keep themselves fit and healthy and have nutrition in their daily meal. Keeping half an hour for exercise and gym keep the people healthy physically and mentally. Moreover, global trend sees the wellness economy is flourishing with estimating of $4 trillion in the year 2016 (Lister et al. 2014). This figure encompassed healthy eating, fitness, wellness tourism, gym and beauty salon. This figure lures most of the investors to invest more in the health sector. Kingsoft takes the recent app KeepFit as a giant leap for the artificial intelligence and software development as one can use the app in daily basis setting the alarm and daily meal chart. One can test their calories in daily intake; calculate their blood pressure, heartbeat and walking distance. Kingsoft wants to take the opportunity of digital innovation thro ugh app development. KeepFit is keeping their eyes on main youngsters and the upper aged people. The target customers will be the niche people with higher income group. Youngsters are living an extreme life with no such diet plan and exercise routine (Burton and Felker 2015). This app will help the users to have a daily planning of exercise and diet requirements. In global basis, 32% Smartphone users have the private sector membership in fitness clubs (Sharkey and Gaskil 2013). KeepFit wants to grab that target consumers, moreover, upper aged people face health-related issues on the regular basis and they have queries regarding health check up. This KeepFit app can give them solutions with artificial voices. Kingsoft organisation has already made a fan page on Facebook and Twitter on behalf of the new app KeepFit. The people need to like this and IT team from the organisation is providing people with the details and benefits of the app. People are noticing the name of the app and get to know about the benefits, these will increase interest among the consumers. However, interest may lead to a desire among the youngsters and upper aged people to try the free version of the app. The organisation is hoping that this social media strategy may lead to having the app in consumers' mobile. Most importantly, Kingsoft is keeping the size of the app is less, just 5.5MB. First 1 million users may get a chance to have a free membership of the Elite club to have the one-year free subscription of the app with various benefits like, doctors on call, free health solution, nutrition tracker and tracking through smartwatches. Kingsoft has signed a contract with famous athlete Usain Bolt to promote the app and that will help the app to reach maximum numbers of users. Kingsoft is planning to provide this app free of cost to the healthcare professionals and behaviour change experts. Blog post embedded digital marketing content Figure 1: Digital Marketing Content (Source: Kingsoftstore.com, 2017) Rationale containing a link to blog Maintaining a healthy and fit lifestyle is an obvious choice for nowadays because of the peoples changing lifestyle and urge to stay healthy. Now, 83% people aged above 50 do jobs and youngsters believe about healthy living (Thompson 2014). This approach leads to downloading the fitness app on Smartphone. Moreover, wellness and health market are developing every day and software makers are trying to enter the market with innovative products. Software makers are trying to develop new technologies that will attract the users to have and this leads to almost 3 billion Smartphone users are using the fitness app on their mobile. Moreover, KeepFit app is a blend of software innovation and artificial intelligence. Most importantly, the app will provide instant response to any query asked or posted'. Softking will update the app in time-to-time to keep it updated with newest technologies with making partnerships with healthcare centres. This app has in build artificial intelligence and femal e voices will deliver the answer. Unlike other apps, this KeepFit app can run without the internet. The new technology of assigning this app with smart-watches and one can use this as their personal coach. The users can set diet chart according to weight and age. One can calculate BMR rate and pulse rate through the sensor. In addition, this app may help in behavioural changes, track in gyms, trainers and spending on food and commitment on time schedule. Kingsoft estimates the market segmentation and they have segmented the market with demographic segmentation. The KeepFit will target mainly upper aged people and youngsters who have higher income rate and high qualification. This will ensure that users are aware of the fact of keeping themselves healthy and fit and they are capable of having Smartphone. Kingsoft is expecting to see in next five years the number of users in health and fitness apps will be doubled with novice and experts. All the users may not be able to keep a personal trainer, this KeepFit app will fulfil this place and the concept of a healthy living will be redefined, keeping the eye on budget, location and expertise. References Burton, M. and Felker, D., 2015.Android App Development For Dummies. New Jersey: John Wiley Sons. Chenette, E., LeBlanc, J., Martin, A., McLaughlin, K., Sinclair, A., Vraibel, J., Bennett, L., Muise, K. and Ferrara, C.M., 2015. Self-selected Exercise Intensity Using Two Fitness Apps.Medicine Science in Sports Exercise,47(5), p.675. Joorabchi, M.E., Mesbah, A. and Kruchten, P., 2013, October. Real challenges in mobile app development. InEmpirical Software Engineering and Measurement, 2013 ACM/IEEE International Symposium on(pp. 15-24). IEEE. Kingsoftstore.com. (2017). Software and App Development. Available at: https://www.kingsoftstore.com/ Kingsoft Office software includes [Accessed on: 22 Aug. 2017]. Lister, C., West, J.H., Cannon, B., Sax, T. and Brodegard, D., 2014. Just a fad? Gamification in health and fitness apps.JMIR serious games,2(2), pp.76-79 Sharkey, B.J. and Gaskill, S., 2013.Fitness Health 7th Edition. London: Human Kinetics. Stoyanov, S.R., Hides, L., Kavanagh, D.J., Zelenko, O., Tjondronegoro, D. and Mani, M., 2015. Mobile app rating scale: a new tool for assessing the quality of health mobile apps.JMIR mHealth and uHealth,3(1), pp.43-45 Thompson, W.R., 2014. A worldwide survey of fitness trends for 2015: what's driving the market. ACSM's Health Fitness Journal,18(6), pp.8-17.

Ethics and Values in Business

Question: Evaluate the morality of the large profit margins command by the high-end brands from the following perspectives. Answer: Introduction In a civic world, the importance of the ethical outcome of any activity cannot be ignored. In modern world of business, the large scale companies are also integrating the ethical values into their organizational strategies as those are important for ensuring sustainable profit margin Lal, 2015). Ethics and the moral ideas help the organizations in a multiplicity of ways (creating brand popularity, maintaining legal boundaries and many more). Evaluation of morality of the high-end brands with three eminent ethical theories is given bellow: Utilitarian ethics: As mentioned by Gustafson (2013), the Utilitarian ethics, ideated by Jeremy Bentham, states that result of an action is the real measure of whether it is good or bad. The action whose result increases happiness and diminishes pain (for the greatest number of people) is good and produces utility. As mentioned by Lal (2015), the modern day high-end brands are concentrating on the ethical approaches of operation like obtaining employee-oriented policies, transparency in the business procedure and reasonable pricing as they are being helpful in ensuring grater good. By ensuring a good quality of life to the employees the organizations ensure better standard of living to a large number of people and it helps them in ensuring sustainable supply of satisfied labours. As in the case of Oliver Cabell, the operational approaches of the company like reasonable pricing is helping the customers obtain the best products at the best price which in turn provides brand popularity and substantial profit margin for the company. Thus, the modern day companies are applying the utilitarian view of morality in their operation. Kantian ethics: However, as mentioned by Ward (2013), the Kantian ethics supports the Deontological theory of ethics, i.e. producing a favourable outcome cannot be the parameter of the righteousness of an action. Humans have a duty to act morally and doing what is right and avoiding what is wrong. As mentioned by Kant, morality is a matter of following absolute rules which will not appeal to religious considerations but to reason. Thus, Kantian ethics supports the importance of maintaining the legal frameworks for the sake of doing an ethically acceptable business. The modern day organizations follow the legal frameworks regarding the employee benefits, fair trading policy, transparency, corporate governance with a good will and the idea of doing the right thing as well. Oliver Cabells strategy of providing the best quality products and the reasonable price was maintained with the idea of Doing the right thing. Thus, the companies follow the legal boundaries and reap the consequence of a sustainable business. Virtue ethics: Finally with the ideology of the Virtue ethics, the integration of moral behaviour within the business operation can be examined in a whole different way. As mentioned by Aristotle, doing the right thing is not enough; to be ethically right, one needs to have correct disposition, emotion and motivation to do the right thing (Sison, 2014). Hence, being legally correct cannot be ideate as the most ethical move by a company. The management needs to obtain the moral strategies coupled with the personal or moral virtues like truthfulness and others. This theory depicts that it is not enough for the companies to be legally right, but they need to exercise the personal virtues as those are the prerequisites for them to do an ethically right business (Lal, 2015). References: Gustafson, A. (2013). In defense of a utilitarian business ethic. Business and Society Review, 118(3), 325-360. Lal, K. (2015). Effects of Ethical Behaviour on Corporate Performance. CLEAR International Journal of Research in Management, Sciences Technology, 5(10). Sison, A. J. G. (2014). Happiness and Virtue Ethics in Business. Cambridge University Press. Ward, I. (2013). Kantianism, postmodernism and critical legal thought (Vol. 31). Springer Science Business Media.