Digital Innovation Blog Post Samples †MyAssignmenthelp.com

Question: Discuss about the Digital Innovation Blog Post. Answer: Blog Post outlining the innovation Hong Kong based organisation Kingsoft is going to launch a mobile app named KeepFit. This app will help the users to have solutions of their illness and health related queries. Moreover, KeepFit app will be a classic mixture of expertise in software innovation and artificial intelligence, keeping the tagline as It is Personal. One user can have their solutions through texts or one can simply have the answers with an artificial voice. The app will help users to track their workouts and diet plans. The app also can be used as a health coach who can give solution through communicating and it will be one-to-one. The main idea behind the app is to provide users to keep healthy and fit in their own home in all seasons and all atmospheres. Moreover, this app will be launched globally in the next month. One can use this app in android Smartphone and iOS platform. It will be free for the users. If one is to choose the premium membership, then it will charge money from the users. In recent time, common people are getting more health-conscious in day-to-day life. Their lifestyle induces diseases in their body. In result of this, people are trying to keep themselves fit and healthy and have nutrition in their daily meal. Keeping half an hour for exercise and gym keep the people healthy physically and mentally. Moreover, global trend sees the wellness economy is flourishing with estimating of $4 trillion in the year 2016 (Lister et al. 2014). This figure encompassed healthy eating, fitness, wellness tourism, gym and beauty salon. This figure lures most of the investors to invest more in the health sector. Kingsoft takes the recent app KeepFit as a giant leap for the artificial intelligence and software development as one can use the app in daily basis setting the alarm and daily meal chart. One can test their calories in daily intake; calculate their blood pressure, heartbeat and walking distance. Kingsoft wants to take the opportunity of digital innovation thro ugh app development. KeepFit is keeping their eyes on main youngsters and the upper aged people. The target customers will be the niche people with higher income group. Youngsters are living an extreme life with no such diet plan and exercise routine (Burton and Felker 2015). This app will help the users to have a daily planning of exercise and diet requirements. In global basis, 32% Smartphone users have the private sector membership in fitness clubs (Sharkey and Gaskil 2013). KeepFit wants to grab that target consumers, moreover, upper aged people face health-related issues on the regular basis and they have queries regarding health check up. This KeepFit app can give them solutions with artificial voices. Kingsoft organisation has already made a fan page on Facebook and Twitter on behalf of the new app KeepFit. The people need to like this and IT team from the organisation is providing people with the details and benefits of the app. People are noticing the name of the app and get to know about the benefits, these will increase interest among the consumers. However, interest may lead to a desire among the youngsters and upper aged people to try the free version of the app. The organisation is hoping that this social media strategy may lead to having the app in consumers' mobile. Most importantly, Kingsoft is keeping the size of the app is less, just 5.5MB. First 1 million users may get a chance to have a free membership of the Elite club to have the one-year free subscription of the app with various benefits like, doctors on call, free health solution, nutrition tracker and tracking through smartwatches. Kingsoft has signed a contract with famous athlete Usain Bolt to promote the app and that will help the app to reach maximum numbers of users. Kingsoft is planning to provide this app free of cost to the healthcare professionals and behaviour change experts. Blog post embedded digital marketing content Figure 1: Digital Marketing Content (Source: Kingsoftstore.com, 2017) Rationale containing a link to blog Maintaining a healthy and fit lifestyle is an obvious choice for nowadays because of the peoples changing lifestyle and urge to stay healthy. Now, 83% people aged above 50 do jobs and youngsters believe about healthy living (Thompson 2014). This approach leads to downloading the fitness app on Smartphone. Moreover, wellness and health market are developing every day and software makers are trying to enter the market with innovative products. Software makers are trying to develop new technologies that will attract the users to have and this leads to almost 3 billion Smartphone users are using the fitness app on their mobile. Moreover, KeepFit app is a blend of software innovation and artificial intelligence. Most importantly, the app will provide instant response to any query asked or posted'. Softking will update the app in time-to-time to keep it updated with newest technologies with making partnerships with healthcare centres. This app has in build artificial intelligence and femal e voices will deliver the answer. Unlike other apps, this KeepFit app can run without the internet. The new technology of assigning this app with smart-watches and one can use this as their personal coach. The users can set diet chart according to weight and age. One can calculate BMR rate and pulse rate through the sensor. In addition, this app may help in behavioural changes, track in gyms, trainers and spending on food and commitment on time schedule. Kingsoft estimates the market segmentation and they have segmented the market with demographic segmentation. The KeepFit will target mainly upper aged people and youngsters who have higher income rate and high qualification. This will ensure that users are aware of the fact of keeping themselves healthy and fit and they are capable of having Smartphone. Kingsoft is expecting to see in next five years the number of users in health and fitness apps will be doubled with novice and experts. All the users may not be able to keep a personal trainer, this KeepFit app will fulfil this place and the concept of a healthy living will be redefined, keeping the eye on budget, location and expertise. References Burton, M. and Felker, D., 2015.Android App Development For Dummies. New Jersey: John Wiley Sons. Chenette, E., LeBlanc, J., Martin, A., McLaughlin, K., Sinclair, A., Vraibel, J., Bennett, L., Muise, K. and Ferrara, C.M., 2015. Self-selected Exercise Intensity Using Two Fitness Apps.Medicine Science in Sports Exercise,47(5), p.675. Joorabchi, M.E., Mesbah, A. and Kruchten, P., 2013, October. Real challenges in mobile app development. InEmpirical Software Engineering and Measurement, 2013 ACM/IEEE International Symposium on(pp. 15-24). IEEE. Kingsoftstore.com. (2017). Software and App Development. Available at: https://www.kingsoftstore.com/ Kingsoft Office software includes [Accessed on: 22 Aug. 2017]. Lister, C., West, J.H., Cannon, B., Sax, T. and Brodegard, D., 2014. Just a fad? Gamification in health and fitness apps.JMIR serious games,2(2), pp.76-79 Sharkey, B.J. and Gaskill, S., 2013.Fitness Health 7th Edition. London: Human Kinetics. Stoyanov, S.R., Hides, L., Kavanagh, D.J., Zelenko, O., Tjondronegoro, D. and Mani, M., 2015. Mobile app rating scale: a new tool for assessing the quality of health mobile apps.JMIR mHealth and uHealth,3(1), pp.43-45 Thompson, W.R., 2014. A worldwide survey of fitness trends for 2015: what's driving the market. ACSM's Health Fitness Journal,18(6), pp.8-17.

Ethics and Values in Business

Question: Evaluate the morality of the large profit margins command by the high-end brands from the following perspectives. Answer: Introduction In a civic world, the importance of the ethical outcome of any activity cannot be ignored. In modern world of business, the large scale companies are also integrating the ethical values into their organizational strategies as those are important for ensuring sustainable profit margin Lal, 2015). Ethics and the moral ideas help the organizations in a multiplicity of ways (creating brand popularity, maintaining legal boundaries and many more). Evaluation of morality of the high-end brands with three eminent ethical theories is given bellow: Utilitarian ethics: As mentioned by Gustafson (2013), the Utilitarian ethics, ideated by Jeremy Bentham, states that result of an action is the real measure of whether it is good or bad. The action whose result increases happiness and diminishes pain (for the greatest number of people) is good and produces utility. As mentioned by Lal (2015), the modern day high-end brands are concentrating on the ethical approaches of operation like obtaining employee-oriented policies, transparency in the business procedure and reasonable pricing as they are being helpful in ensuring grater good. By ensuring a good quality of life to the employees the organizations ensure better standard of living to a large number of people and it helps them in ensuring sustainable supply of satisfied labours. As in the case of Oliver Cabell, the operational approaches of the company like reasonable pricing is helping the customers obtain the best products at the best price which in turn provides brand popularity and substantial profit margin for the company. Thus, the modern day companies are applying the utilitarian view of morality in their operation. Kantian ethics: However, as mentioned by Ward (2013), the Kantian ethics supports the Deontological theory of ethics, i.e. producing a favourable outcome cannot be the parameter of the righteousness of an action. Humans have a duty to act morally and doing what is right and avoiding what is wrong. As mentioned by Kant, morality is a matter of following absolute rules which will not appeal to religious considerations but to reason. Thus, Kantian ethics supports the importance of maintaining the legal frameworks for the sake of doing an ethically acceptable business. The modern day organizations follow the legal frameworks regarding the employee benefits, fair trading policy, transparency, corporate governance with a good will and the idea of doing the right thing as well. Oliver Cabells strategy of providing the best quality products and the reasonable price was maintained with the idea of Doing the right thing. Thus, the companies follow the legal boundaries and reap the consequence of a sustainable business. Virtue ethics: Finally with the ideology of the Virtue ethics, the integration of moral behaviour within the business operation can be examined in a whole different way. As mentioned by Aristotle, doing the right thing is not enough; to be ethically right, one needs to have correct disposition, emotion and motivation to do the right thing (Sison, 2014). Hence, being legally correct cannot be ideate as the most ethical move by a company. The management needs to obtain the moral strategies coupled with the personal or moral virtues like truthfulness and others. This theory depicts that it is not enough for the companies to be legally right, but they need to exercise the personal virtues as those are the prerequisites for them to do an ethically right business (Lal, 2015). References: Gustafson, A. (2013). In defense of a utilitarian business ethic. Business and Society Review, 118(3), 325-360. Lal, K. (2015). Effects of Ethical Behaviour on Corporate Performance. CLEAR International Journal of Research in Management, Sciences Technology, 5(10). Sison, A. J. G. (2014). Happiness and Virtue Ethics in Business. Cambridge University Press. Ward, I. (2013). Kantianism, postmodernism and critical legal thought (Vol. 31). Springer Science Business Media.

Sample Essay About Serial Podcast - A Brief Overview

Sample Essay About Serial Podcast - A Brief OverviewA sample essay about serial podcast is a great way to educate yourself about the podcasting industry. By reading this sample essay, you will gain insight into the nature of podcasts. You will also understand the difference between the podcasting business and other forms of audio creation. The essay will help you learn how to create your own podcast and even how to make a profit from it.When we say essay, we are not referring to school papers or worksheets. We are referring to a computer generated essay. In this case, the program creates a standard five-paragraph essay that is similar to the format used by most college applications. The essay is formatted to match up with a format that most transcripts follow. However, the formatting is laid out for the computer to properly organize the essay.This sample essay is not written by anyone other than the program. There is no human input at all involved in the writing process. All ideas fo r the essay came from the program itself. These ideas were then inputted into the program to make the final version of the essay. The only input required of the author was to choose the topic and the style of the essay.When selecting the sample topic, there is an example use case for this sample essay. In this example, we will use the topic Serial Podcasts. Let's consider the most popular Serial Podcast. This podcast was created by the popular host, Sarah Koenig. She documents her experiences as a criminal defense attorney while she is on the job.The purpose of this sample essay is to educate its readers on the nature of Serial Podcasts. In this example, we are assuming that you are new to the world of podcasting. That is, we assume that you have only recently discovered podcasting and would like to learn more about how this form of media creation works.We will assume that the main theme of the essay is the differences between Serial Podcasts and other forms of audio creation. Our e xample will explain that a Serial Podcast is very different from an audio recording. A podcast must be recorded using an actual television set.The writer of the sample will explain the difference between the Serial Podcast and other forms of audio creation. This includes details about how many people can be involved in a podcast, as well as how a podcaster actually produces the content for the podcast. Finally, the writer will give examples of the writing styles used by podcasters that are similar to the author's own.This sample essay is perfect for anyone that has never thought about podcasting. It also serves as a primer on how the podcasting business works. The program will also give you insight on what to expect when creating your own podcast. Finally, the author of the essay will give you a complete overview of the Serial Podcast.

Precious Bodily fluids Essay Example

Precious Bodily fluids Essay As a filmmaker, Stanley Kubrick was somewhat of a perfectionist who went to obsessive lengths tofulfill his artistic vision.Known for doing numerous takes of the same scene, Kubrick was committed to perfecting the image in each frame and successfully conveying its meaning.With his 1964 masterpiece, Dr. Strangelove: Or, How I Learned to Stop Worrying, and Love the Bomb, Kubrick creates a satiric bombshell of nuclear war and social commentary.This film has an abundance of important scenes that convey the films overall theme through comedic dialogue and textured imagery, but one scene does a particularly exceptional job. A scene in which a ranting General Ripper unveils his bizarre motivation for the nuclear assault on Russia to the shocked Group Captain Mandrake, while fondling a smoking cigar in his mouth. I can no longer sit back and allow communist infiltration, communist indoctrination, communist subversion, and the international communist conspiracy to sap and poison all of our p recious bodily fluids.The words of a nutty General Ripper, spoken maniacally by Sterling Hayden, give the viewer a better idea of what the film is all about.The dialogue is simply an exaggeration, and in many cases not an exaggeration, of the haunting thoughts plaguing the minds of Cold War America.Throughout the scene, Group Captain Mandrake, a British liaison played wonderfully by the flawless Peter Sellers, listens to Rippers ranting and tries to calm the general with little success.The dialogue alone makes the films satirical intentions clear and Kubricks simple staging and suddel imagery only deepens the connotation. Much of General Rippers insanity is shown through a close shot of his face from below.In the image we see only Rippers twisted face clenching a cig

Free Essays on Hassan II

â€Å"Leaders who trust their co-workers are, in turn, trusted by them. Trust, of course, cannot be acquired, but can only be given. Leadership without mutual trust is a contradiction in terms. Trust resides squarely between faith and doubt. The leader always has faith in himself, his abilities, his co-workers, must believe in him, themselves, and their combined strength, but they must feel sufficiently confident to question, challenge, probe, and test, too, Maintaining that vital balance between faith and doubt, preserving that mutual trust, is a primary task for any leader. â€Å" â€Å"Deploying Yourself: Strike Hard, Try Everything† Page:141 The significance of this paragraph to me is that it goes nicely along with my moral principles and values about people. I believe that one should (when working with other people) have trust and belief in order to maximize the production possibilities and production itself by trusting your co-workers. The people get personal satisfaction when they feel that they are trusted, first of all then they are less likely to trick you or betray you in business. Therefore, trusted co-workers are likely to produce more and more work more willingly and harder. It is extremely important to trust your co-workers. The examples of proper leadership can be seen in the Virgin Airline Company founded by Richard Branson. He explicitly displayed all the mentioned characteristics of a great Leader that are mentioned in this book. He treated all workers well and he trusted them. That kind of attitude that Richard Branson adapted led to his extreme popularity amongst his co-workers/ labor force. Trust creates a great sense of responsibility and most importantly, loyalty, which true leaders enjoy. The examples of proper leadership can be seen in the Virgin Airline Company founded by Richard Branson. He explicitly displayed all the mentioned characteristics of a great Leader that are mentioned in this book. He tre... Free Essays on Hassan II Free Essays on Hassan II â€Å"Leaders who trust their co-workers are, in turn, trusted by them. Trust, of course, cannot be acquired, but can only be given. Leadership without mutual trust is a contradiction in terms. Trust resides squarely between faith and doubt. The leader always has faith in himself, his abilities, his co-workers, must believe in him, themselves, and their combined strength, but they must feel sufficiently confident to question, challenge, probe, and test, too, Maintaining that vital balance between faith and doubt, preserving that mutual trust, is a primary task for any leader. â€Å" â€Å"Deploying Yourself: Strike Hard, Try Everything† Page:141 The significance of this paragraph to me is that it goes nicely along with my moral principles and values about people. I believe that one should (when working with other people) have trust and belief in order to maximize the production possibilities and production itself by trusting your co-workers. The people get personal satisfaction when they feel that they are trusted, first of all then they are less likely to trick you or betray you in business. Therefore, trusted co-workers are likely to produce more and more work more willingly and harder. It is extremely important to trust your co-workers. The examples of proper leadership can be seen in the Virgin Airline Company founded by Richard Branson. He explicitly displayed all the mentioned characteristics of a great Leader that are mentioned in this book. He treated all workers well and he trusted them. That kind of attitude that Richard Branson adapted led to his extreme popularity amongst his co-workers/ labor force. Trust creates a great sense of responsibility and most importantly, loyalty, which true leaders enjoy. The examples of proper leadership can be seen in the Virgin Airline Company founded by Richard Branson. He explicitly displayed all the mentioned characteristics of a great Leader that are mentioned in this book. He tre...

Cultural Leadership Research Paper Example | Topics and Well Written Essays - 1750 words

Cultural Leadership - Research Paper Example Cultural leaders are more rooted in the society in which they operate and try to adapt fast to changes so that no kind of biasness is resulted because of cultural change. Such an aspect can be well depicted in this hypothetical situation where an individual from Pakistan is appointed as a leader in an organization in USA. There are certain distinct cultural behaviors as per the Hofstede’s model of cultural dimension that separates Pakistan from that of other countries across the globe. Firstly the power distance aspect of the model cannot be well stated as to what extent it affects the cultural behavior. Individualism aspect of the model states that the people of Pakistan follow more of collectivism that is they prefer to work together with their team (Hofstede, 2003). This aspect even highlights that people of this country possess a great amount of loyalty towards their community or any other organization they become a part. The cultural behavior is such that the relationship between the employer and employee consists of emotional and moral bonds. As per the uncertainty avoidance aspect of the model the culture of Pakistan is such that it encompasses high uncertainty avoidance. This states that people are more inclined towards following rules, avoids any form of innovations, prefers security, like to keep themselves busy at work and are very much punctual (Halverson, 2008). These factors of the model state that the cultural aspect of being hard working, preferring more of team work, being punctual, following rules, building strong bonds with other employees and being loyal towards the organization would facilitate as a leader to work well and more effectively in the new organization in USA. The Hofstede’s model of cultural dimension states there are certain characteristics of cultural dimensions of people in Pakistan that can disrupt the

Legalizition of Recreational Drugs Essay Example | Topics and Well Written Essays - 1250 words

Legalizition of Recreational Drugs - Essay Example In fact, the Eskimos are the only people lacking tradition because they have been unfortunate to grow anything and wait for other people to bring them alcohol. The use of drug is justified in that it represents human appetite. The question of drug legalization either for medicinal or recreational value refers to whether or not people should be allowed to legally sell, buy, and use drugs for their own personal pleasure. Human beings have used psychoactive drugs as back as many centuries ago. Many drugs are produced naturally by plants and easily accessed by people in society where they grow. Therefore, recreational drugs should be legalized in society and stop criminalization of people. If recreational are not legalized, criminalizing this drugs will cause more harm than good since it will create large profitable industry which supply these drugs. In addition, it will increase level of crime in society when people try to finance habits of the users. Psychoactive drugs have been incorp orated in social events such as celebrations, religious ceremonies, and rites of passage. When discussing the issue of recreational drugs, it is sensible to talk about the harm associated with these drugs. Drugs can be taken on regular basis with no ill basis but long-term exposure and intake of drugs is harmful. Majority of people die from drug induced causes such as organ damage, heart attack, and even overdose. Apart from the self-inflicted harm, there is harm that is caused to others in society such as increased crime rate from users who cannot control their system since drugs consumed inhibits their legitimate decisions. Theft and muggings are commonly associated with addiction and women who are under the influence of drugs would engage in prostitution without their own convictions to do so. Children born in families where parents are drug user’s end up homeless while family resources are depleted. The idea of selling and using drugs has both legal and moral issues. On o ne hand, if the government legalized the use of drugs in society, we can deduce whether application of such drugs is immoral or not. If the law allows an individual to engage or do certain things, it does not mean that the person should do it. On the other hand, even if use of drugs is not morally acceptable we can question ourselves whether the use of such drugs is illegal or not. The law has many flaws in that it allows us to do many things that are immoral such as saying lies to other people. These are some of the things that people should avoid morally; we do not tolerate situations where the laws command us on how to lead private lives (Clifford 52-53). The whole purpose and motive of using recreational drugs is for pleasure that they produce to the user. Search for pleasure comes natural to us as human beings. It is human nature that people are pleasure seeking and what makes life enjoyable is in pleasure of larger variety. There are pleasures in food, drugs, or romance. This way brain chemistry is altered in manner that provides unique pleasure to our body and through this; we seek what can bring pleasures in our lives (Clifford 55). Human beings seek pleasure in moderation, whereby pursuing pleasure is morally acceptable